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Brands

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Introduction to Brands and Informal Trademarks

This page will present a table of brand names and informal trademarks known to have been used by various tool companies.

In addition to registered trademarks, many tools are marked with words or stamped images serving as brand names or informal trademarks. In some cases, the maker may have claimed the brand as a trademark, but the corresponding registration has not yet been found in the USPTO trademarks database or in the Official Gazette publication.

Over time, we expect to discover some of these missing trademark records, and entries in the "Brands" table will move to the Trademarks table. This has happened recently (2021, 2022) as brands Artisan, Barcaloy, HEXALL, Motiv, and VOLUME were all discovered to be registered trademarks.

The table below provides our current list of brand names and informal trademarks, with notes indicating the particular use.

Table of Tool Brands and Informal (Unregistered) Trademarks

Mark Company Notes
ARM Arm Sangyō Japanese trademark
Arpeco Rogers, Printz & Co. Brand used for wedge-adjusting wrench
ASH Asahi Kinzoku Kōgyō Japanese trademark
Auto-Grip Cleveland Wrench Co. Brand name for self-adjusting nut and pipe wrench
Auto-Kit Danielson, J.P. Company Brand used for open-end and open+box wrenches
BESCO Battery Equip. & Supply Trade name in use by 1921
Brazil Tools Sherman-Klove Co. Second label used during 1930s
Chrome-X Western Auto Supply Alternate form of ChromeXQuality
ChromeXQuality Western Auto Supply Brand used for top-quality tools from 1936-1939
Chromium Vanadium Western Auto Supply Brand used for alloy steel tools in early to mid 1930s
Controlled Steel Danielson, J.P. Company Descriptive term used as a brand on wrenches
Cromal Williams, J.H. & Co. Brand used for alloy steel tools in mid 1930s
Curko Currier-Koeth Mfg. Brand used for valve tools, wrenches, and socket sets
DENKO Wakui Seisakusho Japanese trademark for pliers
Dreadnought Kraeuter & Co. Brand used for nickel alloy steel
Eclipse Montgomery Ward & Co. Brand for tools, sometimes as “Ward's Eclipse”
FITZALL Standard Wrench & Tool Brand used for wedge-adjusting wrench
Fulton Sears, Roebuck & Co. Brand used for tools
Handy-Hex Duro Metal Products Brand used for box-end wrenches in mid 1930s
HeXo Blackhawk Mfg. Brand used for wrenches in mid 1930s
Hi-Test Hi-Test Premier Products Brand used for tools from 1950s to 1970s
HIT Toho Kōki Japanese trademark for adjustable wrenches
HITROI Toho Kōki Japanese trademark for adjustable wrenches
Hy-Bar Bridgeport Hardware Mfg. Brand name for angle-head wrenches
IMCO Irvington Mfg. Brand marked on tools
Indestro Super Indestro Mfg. Successor to “Super-Quality”
Iroquois Bridgeport Hardware Mfg. Brand name for hatchet combination tool
ITMA Belzer Brand marked on tools
King Tsunoda Company Japanese trademark for pliers
Ko-Ken Yamashita Kōgyōkenkyūjo Japanese trademark for socket tools
Krieger Bonney Forge & Tool Brand used for wrenches in WWII
LACO Lakeside Forge Co. Brand used for adjustable wrenches
Lakeside Montgomery Ward & Co. Brand for tools, sometimes as “Ward's Lakeside”
Master Quality Montgomery Ward & Co. Brand for tools, sometimes as “Ward's Master Quality”
Matchless Bridgeport Hardware Mfg. Brand name for pliers and screwdrivers
MCC Matsusaka Iron Works Japanese trademark
Merit Sears, Roebuck & Co. Brand used for tools
MERRY Muromoto Tekkō Japanese trademark for pliers
Mosco Motor Specialties Co. Brand marked on tools
Motor Spec Diamond Calk Horseshoe Brand used for pliers
Nickel Molybdenum Bridgeport Hardware Mfg. Brand-like marking used by BHM
Norivell Vlchek Tool Co. Name used on holder of wrench sets
Orenco Orencoverken AB Brand marked on tools
Perfect Handle Smith, H.D. Company Brand used for screwdrivers, wrenches, other tools
Perfection Duro Metal Products Brand used for box-end wrenches in 1932-1933
Polygon Indestro Mfg. Brand used on box wrenches in mid 1930s
Ray (Sweden) Orencoverken AB Brand “Ray” marked on tools
Reliance Bridgeport Hardware Mfg. Brand name for screwdrivers
Rotfuss Tracht-Odenthal Brand used for pliers
Roxco Trimont Mfg. Brand used for pipe wrenches
SANKI Hokuyo Sangyō Japanese trademark for tools
SDF Showa Supana Japanese trademark logo used for wrenches
Snail Smith, Thomas & Sons Brand with snail logo marked on tools
Speed-Hed Thorsen Manufacturing Brand used for ratchet-action wrenches
Strong HIT Toho Kōki Japanese trademark for adjustable wrenches
Super-Head Super Tool Japanese trademark for ratchet-action wrenches
Super-Quality Indestro Mfg. Brand used from mid 1930s to mid 1940s
Superslim Williams, T. Company Brand used for tools
Suregrip Bridgeport Hardware Mfg. Brand name for nail pullers
Tiger Tools Gamble Stores Brand used in late 1930s to early 1940s
TTC Tsunoda Company Japanese trademark for pliers
U.S. Lowentraut, P. Mfg. Brand used for tools, sometimes in a diamond logo
Victor Yuasa Hardware Japanese trademark for tools
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